Every great movement starts with one night.
✨ Myspace didn’t launch in a boardroom; it launched in living rooms.
✨ Facebook wasn’t born in an office; it spread across campus dorms.
👉 Now, Santa Barbara is the stage.
We’re building the first true content house on the California coast… a place where influencers, students, professionals, and creatives gather not just to party, but to create, collaborate, and leave a legacy.
And it all begins with one thing:
🎬 A movie, an 85-inch screen, and YOU.
⸻
🌴 Why Santa Barbara?
Santa Barbara is a city split between generations:
👵 20% of residents are 50+, holding culture, wealth, and tradition.
🎓 23% are 18–29, the heartbeat of UCSB, SBCC, and young creatives looking for their break.
This campaign is designed to bridge those two worlds — where college energy meets established influence.
Santa Barbara isn’t just a backdrop.
➡️ It’s the launch pad for what comes next.
⸻
🚀 The Positioning
We aren’t throwing “just another party.”
We are positioning Santa Barbara as the next West Hollywood… the next Venice Beach… the next Silicon Valley garage start-up moment.
The No-Demo Models Party is our test.
⚡️ It’s Unruly Agency meets Myspace with a splash of Hollywood ambition.
⚡️ We’re not asking for models.
⚡️ We’re creating them.
⸻
🔑 The RSVP Psychology
Don’t count the people you reach. Reach the people who count.
Our RSVP funnel filters for the right energy:
1️⃣ Send your 📸 photo (headshot + body shot)
2️⃣ Drop your age + height
3️⃣ Tell us how many guests (male/female)
4️⃣ Get approved ✅ before the address is revealed
💡 Scarcity + exclusivity = desire.
This is how luxury sells. This is how our content house recruits.
⸻
🎬 The Setup
📅 Tuesday, 7 PM — Santa Barbara
Here’s the play:
• Movie: Risky Business (Tom Cruise ⚡ mansion hustle vibes)
• Screen: 85-inch cinematic comfort
• Drinks: 🍸 tequila, vodka, seltzers, sodas
• Snacks + food 🍿
• If attendance is small 👉 a steak dinner cooked together
• If it’s big 👉 full party energy + optional after-party at Wildcats 🎉
Not just a screening.
➡️ A case study in community-building.
⸻
🍸 Food & Drinks = Strategy
Hospitality is advertising.
Every bottle poured.
Every steak cooked.
Every snack shared.
It all proves one thing:
👉 This house delivers more than a party — it delivers belonging.
People remember taste. They remember laughter. They remember who invited them.
That’s why food & drink isn’t decoration.
➡️ It’s our growth strategy.
⸻
👥 Two Audiences, One Movement
50+ Club (Santa Barbara Locals):
✨ Message: cozy, refined, social
✨ Tone: “Upscale night, fine spirits, gourmet snacks, relaxed conversation”
College Students (UCSB + SBCC):
🔥 Message: hype, network, FOMO
🔥 Tone: “Content creation, influencers, brand-building, Wildcat after-party”
Two stories.
One house.
📌 No one is left out.
⸻
📝 The Threads Strategy
Threads is the casting call disguised as content.
Post 1 (Formal FOMO):
🚨 Santa Barbara — The First Content House Night 🚨
Myspace started like this. Facebook started like this.
➡️ Now it’s our turn.
📩 DM your 📸 + details for approval.
Post 2 (Casual hype):
Tuesday night → Santa Barbara’s biggest private screening + party.
Creators, students, influencers.
📩 DM for approval. Limited spots.
⸻
🎥 The TikTok Hook
TikTok = megaphone.
Caption:
🎬 Santa Barbara → Myspace 2005 vibes
We’re throwing a content house party this Tuesday 👀
85″ screen • Tequila • Vodka • Snacks • Influencers • Wildcat after-party
⚡ DM your photo + details for approval
⚡ Address sent only after ✅
👉 This is how Facebook started.
👉 Don’t miss it.
⸻
📩 The DM Funnel
If it doesn’t close, it isn’t working.
Here’s how it works:
• DM = commitment
• Approval = scarcity
• Private address = conversion
No wasted energy.
No “maybe.”
Only ✅ yes → approved → attend.
⸻
🌟 The Vision
This is bigger than one night.
The Santa Barbara Content House is a launchpad:
• 🎥 Influencers shooting content
• 🎙️ Podcasts being recorded
• 💼 Brands being born
• 🎉 Parties being tested before scaling to Hollywood
Think of this as Apple’s garage stage — but instead of computers, we’re building social capital.
⸻
💰 The Fundraising Angle
We aren’t hiding it.
This is also a fundraiser for a Hollywood house.
Not a mansion.
Not excess.
➡️ A studio where Santa Barbara’s best can take the stage in Los Angeles.
This isn’t charity.
👉 It’s investment.
⸻
✅ The Call to Action
So here’s what we want:
📩 DM us right now.
Send:
• 📷 Headshot + body shot
• 📏 Age + height
• 👯♀️ Guest count (male/female)
Once approved ✅ we’ll send you the private address.
⚡️ Limited. Scarce. Exclusive.
This isn’t just a party.
➡️ It’s a movement.
⸻
🔮 Final Word
Santa Barbara thinks in tradition + prestige.
Los Angeles thinks in FOMO + status.
This campaign speaks both.
And it all begins Tuesday, at 7 PM.
⸻
Leave a Reply