Every great movement starts with one night.
⨠Myspace didnāt launch in a boardroom; it launched in living rooms.
⨠Facebook wasnāt born in an office; it spread across campus dorms.
š Now, Santa Barbara is the stage.
Weāre building the first true content house on the California coast⦠a place where influencers, students, professionals, and creatives gather not just to party, but to create, collaborate, and leave a legacy.
And it all begins with one thing:
š¬ A movie, an 85-inch screen, and YOU.
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š“ Why Santa Barbara?
Santa Barbara is a city split between generations:
šµ 20% of residents are 50+, holding culture, wealth, and tradition.
š 23% are 18ā29, the heartbeat of UCSB, SBCC, and young creatives looking for their break.
This campaign is designed to bridge those two worlds ā where college energy meets established influence.
Santa Barbara isnāt just a backdrop.
ā”ļø Itās the launch pad for what comes next.
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š The Positioning
We arenāt throwing ājust another party.ā
We are positioning Santa Barbara as the next West Hollywood⦠the next Venice Beach⦠the next Silicon Valley garage start-up moment.
The No-Demo Models Party is our test.
ā”ļø Itās Unruly Agency meets Myspace with a splash of Hollywood ambition.
ā”ļø Weāre not asking for models.
ā”ļø Weāre creating them.
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š The RSVP Psychology
Donāt count the people you reach. Reach the people who count.
Our RSVP funnel filters for the right energy:
1ļøā£ Send your šø photo (headshot + body shot)
2ļøā£ Drop your age + height
3ļøā£ Tell us how many guests (male/female)
4ļøā£ Get approved ā before the address is revealed
š” Scarcity + exclusivity = desire.
This is how luxury sells. This is how our content house recruits.
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š¬ The Setup
š Tuesday, 7 PM ā Santa Barbara
Hereās the play:
⢠Movie: Risky Business (Tom Cruise ┠mansion hustle vibes)
⢠Screen: 85-inch cinematic comfort
⢠Drinks: šø tequila, vodka, seltzers, sodas
⢠Snacks + food šæ
⢠If attendance is small š a steak dinner cooked together
⢠If itās big š full party energy + optional after-party at Wildcats š
Not just a screening.
ā”ļø A case study in community-building.
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šø Food & Drinks = Strategy
Hospitality is advertising.
Every bottle poured.
Every steak cooked.
Every snack shared.
It all proves one thing:
š This house delivers more than a party ā it delivers belonging.
People remember taste. They remember laughter. They remember who invited them.
Thatās why food & drink isnāt decoration.
ā”ļø Itās our growth strategy.
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š„ Two Audiences, One Movement
50+ Club (Santa Barbara Locals):
⨠Message: cozy, refined, social
⨠Tone: āUpscale night, fine spirits, gourmet snacks, relaxed conversationā
College Students (UCSB + SBCC):
š„ Message: hype, network, FOMO
š„ Tone: āContent creation, influencers, brand-building, Wildcat after-partyā
Two stories.
One house.
š No one is left out.
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š The Threads Strategy
Threads is the casting call disguised as content.
Post 1 (Formal FOMO):
šØ Santa Barbara ā The First Content House Night šØ
Myspace started like this. Facebook started like this.
ā”ļø Now itās our turn.
š© DM your šø + details for approval.
Post 2 (Casual hype):
Tuesday night ā Santa Barbaraās biggest private screening + party.
Creators, students, influencers.
š© DM for approval. Limited spots.
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š„ The TikTok Hook
TikTok = megaphone.
Caption:
š¬ Santa Barbara ā Myspace 2005 vibes
Weāre throwing a content house party this Tuesday š
85Ⳡscreen ⢠Tequila ⢠Vodka ⢠Snacks ⢠Influencers ⢠Wildcat after-party
ā” DM your photo + details for approval
ā” Address sent only after ā
š This is how Facebook started.
š Donāt miss it.
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š© The DM Funnel
If it doesnāt close, it isnāt working.
Hereās how it works:
⢠DM = commitment
⢠Approval = scarcity
⢠Private address = conversion
No wasted energy.
No āmaybe.ā
Only ā yes ā approved ā attend.
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š The Vision
This is bigger than one night.
The Santa Barbara Content House is a launchpad:
⢠š„ Influencers shooting content
⢠šļø Podcasts being recorded
⢠š¼ Brands being born
⢠š Parties being tested before scaling to Hollywood
Think of this as Appleās garage stage ā but instead of computers, weāre building social capital.
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š° The Fundraising Angle
We arenāt hiding it.
This is also a fundraiser for a Hollywood house.
Not a mansion.
Not excess.
ā”ļø A studio where Santa Barbaraās best can take the stage in Los Angeles.
This isnāt charity.
š Itās investment.
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ā The Call to Action
So hereās what we want:
š© DM us right now.
Send:
⢠š· Headshot + body shot
⢠š Age + height
⢠šÆāāļø Guest count (male/female)
Once approved ā weāll send you the private address.
ā”ļø Limited. Scarce. Exclusive.
This isnāt just a party.
ā”ļø Itās a movement.
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š® Final Word
Santa Barbara thinks in tradition + prestige.
Los Angeles thinks in FOMO + status.
This campaign speaks both.
And it all begins Tuesday, at 7 PM.
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